86% of Gen-Z Prefer to Follow Instagram Influencers: Report

86% of Gen-Z Prefer to Follow Instagram Influencers

Over the last few years, social media influencers have gained popularity among consumers. Interestingly, of all the Gen-Z individuals, only 13% follow celebrities, while about 86% of them prefer to follow Instagram influencers, as per a recent comparative data study on ‘marketing to millennials and Gen-Z,’ initiated by OMG Content, using Omnifluence data powered by … Read more